a rare saturday posting

I just had to follow up on what I posted yesterday. 

I wrote about my daughter going onto the Zappos website while at home sick with the flu. She sent my wife an email embedding the pictures of the shoes she wanted to buy. A personal anecdote on where our culture is heading. 

As usual, I update my daily posting on Twitter and Facebook. When checking out my tweetdeck I was surprised when I saw this...

 

A direct tweet from none other than Zappos. They acknowledged me giving them some earned media. They complimented my writing.  And, they wished Eliza well. I don't even like shopping but it made me want to buy shoes...from Zappos. 

Zappos - Reason # 96 how social media makes relationships with customers.