first impressions amended

 

Last week I posted about the importance of a receptionist. I wrote emphatically how they represent the first contact you have with a company. Thinking about it more I'm going to have to amend that statement. The receptionist is the first human contact you have with a company. The first impression is the website.  

I'm sure many of you share the same behavior pattern as myself. If you hear about a company you google them leading to their web address. The site introduces you to everything you need to know. And, if it doesn't, that tells you something too. 

A brief history on Epoch's site. We launched our first site six years ago. We were one of the last production companies to do so. Wiredrive technology was what really gave us the impetus to join the 21st century. Since then, we have done virtually nothing to our site...until now.

Today, Epoch is launching a new website.  Our business model changed. Social media has taken off. Our site needed to reflect it. There are three things we did I'm particularly happy with.

• We updated our LOGO. I like that it's multi-color and symbolic of our desire to diversify
• The FREE IDEA function. It encourages the concept that ideas are a commodity to be shared. 
• We finally featured our FEATURES. Epoch has produced two films and had them theatrically released but you'd never know it from our old site.

Mindy, Tara, and Stephanie did all the heavy lifting. Todd Lamb's contribution was invaluable. And, the guys at Basik did a great job. 

So, take a break from the Superbowl ad hoopla and check out our site. Love to hear any critique. As with everything these days, it's in a perpetual beta state.